The UK Still Can’t Get Enough of Prosecco
It might not come as that much as a surprise, but the most Instagrammed drink of the season in the UK is the delicious sparkling wine from the Veneto region in Italy, prosecco. With nearly 30,000 posts on Instagram this summer from the UK, it’s taken the top spot above both champagne and whisky.
When the data is broken down to city level, prosecco still comes out on top, in fact 17 cities in the UK have the delicious bubbly as their most photographed drink this summer. Perhaps unsurprisingly, Scotland’s most Instagrammed drink of the summer is whisky, with Aberdeen, Edinburgh, Glasgow and Inverness all having the country’s famous spirit as their most photographed drink. Dundee was the only Scottish city to buck the trend, their drink of the season this year is champagne.
UK’s Most Instagrammed Summer Drinks:
1. Prosecco – 29,357 posts
2. Champagne – 28,604 posts
3. Whisky – 20,525 posts
4. Ale – 12,683 posts
5. IPA – 9,668 posts
6. Aperol Spritz – 8,757 posts
7. Gin & Tonics – 7,501 posts
8. Martinis – 6,667 posts
9. Tequila – 4,838 posts
10. Lager – 4,425 posts